The Luxury Hour
the core of luxury is human attention
Premium Human Frameworks for Small Businesses | with Sarah Auda, M.A.
Podcast | Speaking | Consulting | Thought Leadership“I’m an expert at the intersection of premium services and applicable principles for small businesses focused on human experience, engagement, and care.”
Creator | Sarah Auda
My agency, Three Beats Consulting, has worked with hundreds of business owners across the globe that focus on people: people they hire, people they serve, and people they collaborate with. These are the core principles of a luxury model for businesses regardless of industry, location, service, or product.
I’m here as an expert to bridge the gap between premium principles extracted from luxury hospitality and brands and how they apply to any business willing to focus on human experience, engagement, and care.
The core of luxury is human attention.
What The Luxury Hour IS…
This a collection comprised of a YouTube podcast, Substack, speaking and consulting that dissects and highlights how the core of luxury services is human attention and how it directly applies to businesses models you can adopt.
When someone invests in a luxury brand of any sort, there’s an expectation of care for the needs, preferences, and priorities of the patron.
That’s what people pay premium prices for: to outsource concern and management of their needs, wants, time. To outsource thinking ahead and eliminating friction. To know someone else has it handled. To create ease.
No one wants to feel like a number. Most people have a natural desire to feel seen, acknowledged, cared for, looked after. I think we all want to feel like our preferences matter.
This sort of treatment is something ANY business can integrate if they want to. It starts with taking an inventory of your client journey, the sensory experience that comes with it, identifying where the wrinkles and glitches are, and how you want the client to feel in the work with you.
These are endless ways you can create world-class service no matter your industry, location, products, or services.
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